Air India releases a brand-new song called "India Takes Flight."
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On Friday, Air India released their newest brand song, which combines international songs with traditional Indian music.The Grammy-winning artist Shankar Mahadevan, well-known percussionist Taufiq Qureshi, and National Film Award winner Prasoon Joshi collaborated on the song, according to the airline owned by the Tata Group, in association with the Royal Philharmonic Orchestra in London.
"Featuring a fusion of India's classical tunes and global melodies, this track reflects the sound of a bold, vibrant and confident India," said Air India."We aimed to compose a tune that captured the essence of India. Additionally, we aimed to depict a unifying quality that unites people. As the nation's flag-bearer, we are honored to take this musical voyage around the globe with skill and pride," stated Sunil Suresh, Head of Marketing at Air India.
Air India intends to progressively roll out variants of its sound brand identity across the passenger experience, starting with digital channels and marketing campaigns and moving on to airport lounges and even onboard with specially composed boarding music.Additionally, Air India has begun integrating its new worldwide brand identity into all of its guest interactions.
This includes the launch of a redesigned mobile application and website targeted at consumers.Additionally, the airline unveiled a brand-new line of uniforms designed by well-known Indian fashion designer Manish Malhotra for the cabin and cockpit crew. Furthermore, Air India is pleased to present its first Airbus A350 fitted with the new livery.
